Consumer markets
Consumer markets represents a core area of expertise at RSM UK and is bolstered by our cross-service team of specialists. Our experience encompasses various players within the market, covering every stage of the business life cycle.
Consumer markets and deal services
CASE STUDIES
MDM Holdings (Midlands) Limited
RSM’s deal services team advised MDM Holdings (Midlands) Limited, parent of Dream Car Giveaways on its sale to Jumbo Interactive Limited.
Founded in 2018, Dream Car Giveaways is a leading UK-based prize draw company offering participants the chance to win luxury cars, cash, property and lifestyle prizes. Headquartered in Worcestershire, the company has awarded over £155 million in prizes to more than 135,000 winners, establishing itself as a trusted name in the rapidly growing prize draw market.
RSM acted as lead adviser, supporting the business in shaping its strategic direction ahead of sale to Australia based global digital lottery provider, Jumbo Interactive Limited. The transaction team identified potential buyers, managed the marketing process, and oversaw a competitive auction. RSM led negotiations and project-managed all aspects of the transaction through to completion, with additional support from the firm’s technology consulting, financial reporting, and data analytics specialists.
In light of the evolving government stance on VAT, Lottery Duty, and Remote Gaming Duty across the prize competition market, RSM’s Indirect Tax team provided specialist input throughout the transaction.
Selling our business was a significant milestone that required careful consideration and teamwork to navigate its various challenges – but with Helen and the team, we couldn’t have been in better hands. They produced solutions to any problems they found or encountered to keep the process moving forward and went above and beyond in this aspect. In the end, we achieved a fantastic value for the business, and we’re genuinely grateful for all their hard work in getting it over the line. We could not recommend them enough!
David Andrews, Director and co-founder
Dream Cars Giveaway
Inchcape PLC
RSM’s M&A and Private Equity teams advised Inchcape PLC as they re-positioned their retail portfolio to dispose of non-core assets.
Inchcape is a leading independent multi-brand global automotive distribution, retail and services company listed on the London Stock Exchange.
RSM led the process by designing the strategy, marketing the businesses, through to execution and successful commercial negotiation of both terms and end contract. This deal resulted in multiple transactions to multiple buyers and was of significant value for Inchcape.
We have worked with RSM for two years and they’ve played a key role in supporting the business as we re-position our portfolio and extract value from the disposal of our non-core retail assets. The advice was hugely valuable, highly commercial, and always measured, with an eye for detail. RSM worked well with our team at all levels of the organisation, especially senior executives but also our more operational colleagues. This approach has delivered us significant value and supported the successful closing of each transaction. Without RSM UK, we wouldn’t have delivered the programme as fully, profitably or as quickly. Thank you for all your help and support.
Martin Staunton, Strategic Director
Inchcape PLC
Camden Town Brewery
RSM’s M&A team has advised on the sale of Camden Town Brewery to Anheuser- Busch InBev (‘AB InBev’), the world’s largest brewing business.
In a deal worth up to £108m, the sale delivered a multiple in excess of 60x EBITDA and 7x revenues. Camden Town Brewery is a leading craft beer brand known for its innovative beers, including Camden Hells Lager.
Started by Jasper Cuppaidge from the basement of the Horseshoe pub, Camden attracted interest from AB InBev after raising growth capital from Crowdcube in July 2015. The transaction realised substantial value for all shareholders and provided capital to fund the building of a second brewery.
Jasper and the remaining management also benefit from the strength of a global partner to support the continued growth and international expansion of the brand.
My aim was to create a strong deal, whilst building an even stronger bond with our new partners, ABI. The RSM team delivered on this – achieving a fantastic exit for our shareholders whilst maintaining the balance with ABI. The way the team managed the deal and our expectations was nothing short of exceptional, I almost wish I had another deal to do.
Jasper Cuppaidge, Founder
Camden Town Brewery
DEAL CARDS
Camden Town Brewery Limited
Acquirer Anheuser-Busch InBev
Sector Retail
Sub sector Food and drink
Circus of Boom
Acquirer Live Nation
Sector Leisure and hospitality
Sub sector Pubs, bars and clubs
Cobra Coffee Limited
Acquirer The Southern Co-operative Limited
Sector Retail
Sub sector Food and drink
Cocktails Un Limited (Hickory’s Smokehouse)
Acquirer Piper Private Equity
Sector Retail
Sub sector Food and drink
Gie Us Peece
Acquirer Greene King
Sector Leisure and hospitality
Sub sector Restaurant and cafes
Inchcape Plc (Jaguar Land Rover)
Acquirer Lloyd Motors Limited
Sector Retail
Sub sector Automotive retail
Inchcape Plc (Audi Maidstone & Audi Tunbridge Wells)
Acquirer Motorline Group Limited
Sector Retail
Sub sector Automotive retail
Inchcape Plc (Audi Crawley)
Acquirer Harwoods Limited
Sector Retail
Sub sector Automotive retail
Inchcape Plc (VW Colchester, Chelmsford, Romford, Southend)
Acquirer Group 1 Automotive UK Limited
Sector Retail
Sub sector Automotive retail
Inchcape Plc (BMW MINI Cobham)
Acquirer Marsh Wall Property Holdings Ltd
Sector Retail
Sub sector Automotive retail
Inchcape Plc (Jaguar Land Rover Southampton)
Acquirer Hendy Group Limited
Sector Retail
Sub sector Automotive retail
Inchcape Plc (BMW and MINI in the North East)
Acquirer Vertu Motors Plc
Sector Retail
Sub sector Automotive retail
Inchcape Plc (BMW & Mini Tunbridge Wells)
Acquirer Arden Maidstone BMW Limited
Sector Retail
Sub sector Automotive retail
Inchcape Plc (VW Twickenham and West London)
Acquirer Citygate Automotive Limited
Sector Retail
Sub sector Automotive retail
Langland’s Nurseries Limited
Acquirer MBO
Sector Retail
Sub sector House, garden and home products
Megabet UK Limited
Acquirer Bet21Limited
Sector Leisure and hospitality
Sub sector Gambling and betting activities
Mowgli Street Food Limited
Acquirer Foresight Group
Sector Leisure and hospitality
Sub sector Restaurant and cafes
MJ Baker Foodservices
Acquirer Kitwave Wholesale Group
Sector Retail
Sub Sector Food wholesaler
Shopping @ Home Limited (You Garden)
Acquirer Kester Capital
Sector Retail
Sub sector House, garden and home products

