Consumer markets

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Consumer markets represents a core area of expertise at RSM UK and is bolstered by our cross-service team of specialists. Our experience encompasses various players within the market, covering every stage of the business life cycle.

Consumer markets and deal services

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CASE STUDIES


MDM Holdings (Midlands) Limited

​​RSM’s deal services team advised MDM Holdings (Midlands) Limited, parent of Dream Car Giveaways on its sale to Jumbo Interactive Limited.

Founded in 2018, Dream Car Giveaways is a leading UK-based prize draw company offering participants the chance to win luxury cars, cash, property and lifestyle prizes. Headquartered in Worcestershire, the company has awarded over £155 million in prizes to more than 135,000 winners, establishing itself as a trusted name in the rapidly growing prize draw market.

RSM acted as lead adviser, supporting the business in shaping its strategic direction ahead of sale to Australia based global digital lottery provider, Jumbo Interactive Limited. The transaction team identified potential buyers, managed the marketing process, and oversaw a competitive auction. RSM led negotiations and project-managed all aspects of the transaction through to completion, with additional support from the firm’s technology consulting, financial reporting, and data analytics specialists.

In light of the evolving government stance on VAT, Lottery Duty, and Remote Gaming Duty across the prize competition market, RSM’s Indirect Tax team provided specialist input throughout the transaction.

Selling our business was a significant milestone that required careful consideration and teamwork to navigate its various challenges – but with Helen and the team, we couldn’t have been in better hands. They produced solutions to any problems they found or encountered to keep the process moving forward and went above and beyond in this aspect. In the end, we achieved a fantastic value for the business, and we’re genuinely grateful for all their hard work in getting it over the line. We could not recommend them enough!

David Andrews, Director and co-founder

Dream Cars Giveaway

Inchcape PLC

​​RSM’s M&A and Private Equity teams advised Inchcape PLC as they re-positioned their retail portfolio to dispose of non-core assets.

​​Inchcape is a leading independent multi-brand global automotive distribution, retail and services company listed on the London Stock Exchange.

​RSM led the process by designing the strategy, marketing the businesses, through to execution and successful commercial negotiation of both terms and end contract. This deal resulted in multiple transactions to multiple buyers and was of significant value for Inchcape.

We have worked with RSM for two years and they’ve played a key role in supporting the business as we re-position our portfolio and extract value from the disposal of our non-core retail assets. The advice was hugely valuable, highly commercial, and always measured, with an eye for detail. RSM worked well with our team at all levels of the organisation, especially senior executives but also our more operational colleagues. This approach has delivered us significant value and supported the successful closing of each transaction. Without RSM UK, we wouldn’t have delivered the programme as fully, profitably or as quickly. Thank you for all your help and support.

Martin Staunton, Strategic Director

Inchcape PLC

Camden Town Brewery

​​RSM’s M&A team has advised on the sale of Camden Town Brewery to Anheuser- Busch InBev (‘AB InBev’), the world’s largest brewing business.

In a deal worth up to £108m, the sale delivered a multiple in excess of 60x EBITDA and 7x revenues. Camden Town Brewery is a leading craft beer brand known for its innovative beers, including Camden Hells Lager.

​Started by Jasper Cuppaidge from the basement of the Horseshoe pub, Camden attracted interest from AB InBev after raising growth capital from Crowdcube in July 2015. The transaction realised substantial value for all shareholders and provided capital to fund the building of a second brewery.

​Jasper and the remaining management also benefit from the strength of a global partner to support the continued growth and international expansion of the brand.

My aim was to create a strong deal, whilst building an even stronger bond with our new partners, ABI. The RSM team delivered on this – achieving a fantastic exit for our shareholders whilst maintaining the balance with ABI. The way the team managed the deal and our expectations was nothing short of exceptional, I almost wish I had another deal to do.

Jasper Cuppaidge, Founder

Camden Town Brewery

DEAL CARDS


Camden Town Brewery Limited


Acquirer Anheuser-Busch InBev

Sector Retail

Sub sector Food and drink

Circus of Boom


Acquirer Live Nation

Sector Leisure and hospitality

Sub sector Pubs, bars and clubs

Cobra Coffee Limited


Acquirer The Southern Co-operative Limited

Sector Retail

Sub sector Food and drink

Cocktails Un Limited (Hickory’s Smokehouse)


Acquirer Piper Private Equity

Sector Retail

Sub sector Food and drink

Gie Us Peece


Acquirer Greene King

Sector Leisure and hospitality

Sub sector Restaurant and cafes

Inchcape Plc (Jaguar Land Rover)


Acquirer Lloyd Motors Limited

Sector Retail

Sub sector Automotive retail

Inchcape Plc (Audi Maidstone & Audi Tunbridge Wells)


Acquirer Motorline Group Limited

Sector Retail

Sub sector Automotive retail

Inchcape Plc (Audi Crawley)


Acquirer Harwoods Limited

Sector Retail

Sub sector Automotive retail

Inchcape Plc (VW Colchester, Chelmsford, Romford, Southend)


Acquirer Group 1 Automotive UK Limited

Sector Retail

Sub sector Automotive retail

Inchcape Plc (BMW MINI Cobham)


Acquirer Marsh Wall Property Holdings Ltd

Sector Retail

Sub sector Automotive retail

Inchcape Plc (Jaguar Land Rover Southampton)


Acquirer Hendy Group Limited

Sector Retail

Sub sector Automotive retail

Inchcape Plc (BMW and MINI in the North East)


Acquirer Vertu Motors Plc

Sector Retail

Sub sector Automotive retail

Inchcape Plc (BMW & Mini Tunbridge Wells)


Acquirer Arden Maidstone BMW Limited

Sector Retail

Sub sector Automotive retail

Inchcape Plc (VW Twickenham and West London)


Acquirer Citygate Automotive Limited

Sector Retail

Sub sector Automotive retail

Langland’s Nurseries Limited


Acquirer MBO

Sector Retail

Sub sector House, garden and home products

Megabet UK Limited


Acquirer Bet21Limited

Sector Leisure and hospitality

Sub sector Gambling and betting activities

Mowgli Street Food Limited


Acquirer Foresight Group

Sector Leisure and hospitality

Sub sector Restaurant and cafes

MJ Baker Foodservices


Acquirer Kitwave Wholesale Group

Sector Retail

Sub Sector Food wholesaler

Shopping @ Home Limited (You Garden)


Acquirer Kester Capital

Sector Retail

Sub sector House, garden and home products

Meet the team

Gemma Legg

Partner

Reading

Contact

Gemma Heaven

Associate Director

London

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