Key drivers to purchase
During the cost of living crisis, consumers prioritised value for money to help manage household budgets more effectively and cope with the rising cost of goods. With finances still under pressure in 2024, this will remain a priority, closely followed by the quality of the item.
Score out of 10 where 1 is least important and 10 is most important
Unlike other consumers who rank value for money as the most important factor when purchasing something regularly, Gen Z rank item quality as equally important.
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