Holiday habits
The post Covid-19 'revenge travel' phenomenon is losing momentum as people's appetite to travel diminishes post-lockdown and air travel prices increase. With UK fuel prices on the rise again, the desire to travel domestically has also softened.
Short-breaks overseas ticked up by 2%, signalling we might see consumers make the most of last-minute weekends away this year where a deal can be found, and location and dates can be flexible.
of Baby boomers will go on a weekend break in the UK.
of Millennials are planning short breaks overseas.
of Gen Z are planning a break lasting 5 days or more in the UK.
of high-income households will go on a long break overseas compared to 54% last year.
Travel priorities
Despite the demand for travel post-Covid settling down, holidays and short stay trips are still a priority. Our survey found that travel was one of the last areas of spend where consumers will cutback, with only 9% planning to do so.
Consumers are planning holidays lasting five or more days, more than four months ahead to help manage the cost.
Families are more proactive than other groups in planning their travels, often booking their summer holidays abroad (those lasting five days or more) nearly five months in advance.
Travel disruption
Domestic and overseas travel was impacted by an unprecedented level of disruption in 2023 including, extreme weather events, flight cancellations, long wait times at ferry ports and national rail strikes.
of consumers are likely to change travel plans before booking a break due to disruption.
of consumers are likely to change travel plans after booking due to disruption.
Almost half of Baby boomers indicated they would not alter their travel plans under any circumstances.
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