Travel
Ready to roam
Travel remains a priority for today’s consumer. With people planning longer overseas holidays and short breaks, travel will be an essential part of their lifestyle in 2025. The 6% year-on-year increase in both long (5+ days) and short overseas breaks highlights a strong commitment to travel.
Which, if any, of the following are you planning to do in the next 12 months?
of Millennials are planning a short break overseas.
of Baby Boomers are planning on overseas breaks lasting five days or more.
Gen Z is likely to lead the UK holiday trend, with 30% planning a holiday in the UK lasting five days or more
56% of high-income households will take a long break overseas, compared to 43% last year
Booking habits
Consumers are becoming more deliberate in their travel planning, preferring to secure their holidays well in advance rather than booking last-minute trips, especially for trips lasting five days or more.
When planning a holiday in the UK or overseas, lasting 5 days or more, which of the following best describes when you choose to make a booking?
of those with children prefer to book their overseas holidays as far in advance.
When it comes to last-minute bookings, Baby boomers are more likely than other generations to book overseas holidays lasting five days or more.
Securing availability is a top priority for consumers when booking holidays, both overseas and within the UK. Travellers are increasingly prioritising certainty, booking early to guarantee their preferred dates, accommodations, and experiences.
When booking a holiday in the UK or overseas, lasting 5 days or more, why do you choose when to book your break?
The great travel disruptors
Consumer confidence in travel is increasingly shaped by disruptors such as geopolitical instability and flight cancellations, as these factors heighten uncertainty and influence travel decisions. The impact of geopolitical tensions reflects a growing awareness of safety and risk, with consumers more likely to significantly change their travel plans after booking because of it.
Which of the following events would cause you to significantly change your travel plans after booking?
of consumers would change their travel plans after booking due to flight disruptions and cancellations, up 9% on last year.
Millennials are the most likely generation to change their travel plans after booking due to ‘over-tourism’ protests.
