Sustainability
Conscious consumers
The rise of the conscious consumer continues to reshape the market. Today’s consumers are more aware than ever of how their choices affect the environment, and many are seeking brands that align with their values.
Our survey highlights that the shift toward sustainable preferences is not one-size-fits-all; concerns about sustainability and social impact vary significantly across age groups and income brackets.
As the conscious consumer movement grows, brands will need to adapt to meet these diverse expectations.
When considering a new purchase of something that you buy regularly (that is not food), how important is sustainability to you?
Average score out of 10
Average score out of 10
We have seen a noticeable shift toward consumers willing to pay a premium for sustainable products, particularly among families and younger consumers.
of those with children said they are willing to pay more for sustainable products.
of Millennials said they are willing to pay more for sustainable products.
When it comes to environmental impact, 50% of Millennials are interested in the supply chain that services consumer businesses.
Consumers are willing to spend more on products with eco-friendly packaging, driven by growing environmental awareness. Many are now prioritising sustainability in their purchasing decisions, with packaging being a key factor.
While price sensitivity remains a factor, consumers show a willingness to prioritise value-driven, sustainable purchases.
