Retail
Retail reimagined
Consumers are increasingly seeking the best of both worlds. While in-store visits are dominant for weekly, more frequent purchases, the shift toward online shopping for monthly purchases highlights the growing appeal of convenience, competitive pricing, and broader product options.
Across all age groups, shoppers are increasingly integrating both in-store and online channels into their routines. This hybrid shopping approach reflects a desire for flexibility and a tailored shopping experience.
Thinking about where you do your non-grocery shopping, how often do you currently shop in each of the following?
In-store shopping
Online shopping
of consumers said they regularly shop online.
of consumers still regularly choose the in-store experience.
Online shopping - what’s behind the click?
Efficiency, value, and choice are the primary drivers of online shopping. Today’s consumer expects seamless access to products, making convenience a key factor in their shopping preferences. Price sensitivity is also driving shoppers online, where they can quickly compare deals and take advantage of digital discounts. The desire for a broad selection highlights the importance of variety, with online platforms offering far more options than most physical stores.
When shopping online, what is the main reason you to choose to shop online rather than in-store?
Consumers’ reasons for shopping online vary by age demographic. While convenience and price are consistently cited as key drivers across all age groups, older generations are particularly drawn to the wide range of products available. In contrast, younger consumers opt to shop online for features like augmented reality, which allows them to visualise products before purchase.
Drawing consumers back to the in-store experience
Despite the convenience of online shopping, there is still a strong desire for the experience that only an in-store environment can offer.
Our research shows that better in-store promotions and a wider range of products are top reasons that would encourage more in-store visits, suggesting shoppers value the opportunity for discovery and exclusive deals, making in-store shopping worth the trip.
What would encourage you to visit a physical store more often?
Consumers value the ease of finding what they want and the variety of products when shopping in-store. Retailers that allow for both convenience and the opportunity for discovery will enhance the overall shopping experience.
